Accordant Media are a leading data-driven, full-service programmatic advertising solutions company based in New York. They make targeting the right audience easy.
THE STORY
Accordant Media help marketers satisfy their various needs, including reaching target audiences efficiently, maintaining control of their data, having visibility into their buy and gaining insights, all in a process that is cost effective and streamlined.
Accordant came to us to practice what they preach with their advertising platform. We were tasked to deliver email marketing campaigns that aligned to their content marketing strategy and a better landing page solution for their e-books to help grow their subscriber list and feed the sales funnel.
THE PROJECT + OUR WORK
We developed a modular email template that was mobile responsive and fully editable through the (frankly terrible) Pardot email editing system. The team can now be much more agile in how they approach email marketing, choosing a module within our template that can represent their content perfectly and drive click through engagement.
On the landing page, we developed a responsive landing page that was perfectly on brand. It featured all key elements of a high-converting e-book page based on our extensive experience in the e-commerce and content marketing space. Furthermore, this landing page was again editable via the Pardot system and could be updated as the team upload new thought-leadership documents and whiote papers.
The results were astounding.
Month to month, when sending to the same email list list:
Total Click Through Rate rose by 90% from 0.52% to 0.99%.
Landing page:
- Total Submissions after redesign: 143% improvement
- Submission rate before: 7.3%
- Submission rate after: 16.9% – 131% improvement
WHAT THE CLIENT THINKS
THE STATS SPEAK FOR THEMSELVES
Matter helped us more-than-double our e-book submissions and fill our sales funnel at a much faster rate. The email template is also much better aesthetically and operationally for our team. Matter were collaborative, insightful experts and I thoroughly recommend them!
BRIDGET KAPLAN – MARKETING DIRECTOR, ACCORDANT MEDIA
